Michelin division chooses local firm
Michelin Aircraft Tire Co. LLC recently selected Jackson-Dawson Marketing Solutions in Greenville, S.C., to handle marketing communications for the business unit.Jackson-Dawson also handles marketing communications and public relations for Michelin North America Inc.’s truck tire and earthmover tire divisions, and event planning and logistics services for Michelin North America’s passenger car tire division. The marketing/PR firm also partners with Michelin in various Greenville community projects.
Michelin Aircraft Tire, a division of Michelin North America, supplies bias tires, radial tires and tubes for the worldwide commercial, military, regional and general aviation markets.
“As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson’s industry perspective will help us position the Michelin aircraft business going forward,” says Dave Barraco, global marketing communications manager for Michelin Aircraft Tire Co.