Commercial Business Retail Service

Play to your strengths

Order Reprints
Play to your strengths

At work, how many of you are running around doing everything when there is really only one thing at which you could be great? If you are not doing that one thing, you’re probably not succeeding.

Unfortunately, too many people get so focused on exceeding expectations that they forget the basics. To position yourself for success, you need to narrow your focus and intensify it. To play at the top of your game, you have to do what you do best. In fact, that’s your one and only job — to help others achieve their goals by doing what you do best.

Completely understanding your role is critical to the team’s success and to your success as an individual. Most people in the working world do too many things. Whether they’re taking on too many tasks out of necessity or simply attempting to prove their worth, the longer they fragment themselves and wear too many hats, the less successful they are.

The people who rise to the top of their industry are those who have learned to do one thing well and then have capitalized on that strength.

n the NBA, every player on the court has a specific job... and that’s the player’s sole focus. One of the biggest mistakes rookie players make is trying to do everything: trying to learn how to dribble the ball better, how to shoot the ball better, how to improve conditioning, etc. They spend little bits of time on lots of different things.

On the other hand, the players that make it to the hall of fame are those who find one thing they’re great at and keep their focus on it. They devote their time and attention to developing that one aspect of themselves, always enhancing that one skill, which ultimately makes them all-star players.

So where should you be spending your time at work so you can positively contribute to the team and develop your own success? Answer the following questions to find out.

1. What’s the one thing at which I’m great? Whatever your role is, it must involve something at which you’re great. What do you need to be doing more of, and what do you need to be letting go of so you can be great?

But don’t just ask yourself this question; also ask your co-workers, boss, spouse, or anyone who can offer insight, because outsiders often have a different perception of our skills and talents. Find out what you bring to the team that makes the team work.

Once you get your answer, your job is to maximize that attribute or skill for the good of the team. Why? Because to make it to the top, you have to play to your strengths. Honor your role and that of others. When everyone focuses on what they do best, you have a strong foundation.

2. Do I completely understand my job? Now that you know your role, what are all the aspects of that job on which you need to focus? Are you doing everything possible to make sure that your team can count on you, and that you understand every aspect of your job? A lot of people don’t really know what their jobs are, and they’re afraid to ask because they don’t want to look stupid.

If you’re unsure of your real job, you need to skillfully inquire about it. You can simply say to your supervisor, “I’ve been doing A, B, C and D. Do you see anything on which I can improve? Am I doing everything you want, or is there any part of the job I may be neglecting?”

This also relates to the integrity of the team and the concept of wholeness. In other words, the ability for any team to function is dependant on each person’s understanding of his or her role or job on the team.

If you only understand 80% of your job, then the team only gets 80% out of you. That has a direct impact on your team’s ability to succeed.

In addition, it compromises the integrity of your team, and potentially handicaps your teammates because they may not have everything necessary to complete their jobs.

So before criticizing other people on the team or commenting on your corporation’s goals, make sure you completely understand every aspect of your job.

3. From whom can I learn? Whatever your role or job is, you always can better yourself. So who are the best people out there currently doing what you do? What can you learn from them? What can they teach you so you can do your job better?

This doesn’t mean you completely stop doing all the other aspects of your job for which you are responsible. You can, however, put the most focus and energy into the one thing at which you’re great, and continually hone that one skill or attribute. That’s the best way you can support your teammates.

4. Am I nurturing my passion? In today’s economy, it’s common for people to have to do more than just their job. With many companies trying to do more with less, being understaffed, and downsizing, the reality is that multi-tasking has become the norm.

Despite this reality, you have to remember there is still one thing you bring to the table that makes you unique. Are you taking advantage of that gift? And are you sharing it with your teammates?

In a setting in which you wear 10 different hats, you have to remember who you really are, and what you bring to the table. For example, if you know you’re the greatest print advertising salesperson, and all of a sudden your company decides to start selling radio and television advertising, too, you have to remember what your core passion is.

Yes, you can sell the other services, but unless your passion changes, keep your main focus on what you do best and nurture it.

When you allow a short-term initiative to derail your long-term passion, your team becomes fractured. As a result, your company will go into survival mode; that may be necessary for a period of time, but in the long run, no one wins if what makes you great is extinguished in the process.

5. How does my job affect others? Everything you’re doing today has a direct impact on your teammates. If others are receiving only 80% from you, no matter how hard they work to pick up the slack, the company will never be at full productivity or profitability.

Therefore, take a close look at what you do and get a sense of how your job impacts others.

Look “down the line” to see how others use your contribution to the company. Whether you manufacture a product, create company reports, or sell a service, your effort directly affects everyone on your team. Be clear on that so you can fully realize how vital it is that you always give 100%.

Getting ahead in today’s world requires a team focus. And the best way to contribute to your team is to be clear on your strengths and to capitalize on them at all times.

No matter what your company is going through right now, and no matter what others on your team are doing, always play to your own unique strengths by being completely clear on your role, your passion, and how what you do affects others.

Only then can you help your team score the winning point and become the industry leader.     ■

Mark Eaton is a technician at heart. He graduated from the Arizona Automotive Institute following high school, and worked at car dealerships and an independent tire dealership before the first of two dramatic career changes.

The 7-foot, 4-inch Eaton parlayed the persistence of a junior college basketball coach into a 12-year National Basketball Association career with the Utah Jazz, distinguishing himself as a defensive specialist. Since his retirement from the NBA in 1994, he has become an entrepreneur.

As CEO of LLC (, Eaton is a motivational speaker, and is working on a book about, as he puts it, “the extraordinary power of mentoring in sports and business.”

In his spare time, he has been working on a 1966 Impala convertible and 1979 Chevy pickup with his son, Doug.

You must login or register in order to post a comment.