'Ultimate Adventure Sweepstakes' will promote Continental's brand image through June 16

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Continental Tire North America Inc. will offer consumers a free GPS system as part of its new "Ultimate Adventure Sweepstakes." The promotion runs from April 7 through June 16, 2008.

Any consumer who purchases four Continental-brand tires valued at $499 (excluding tax, fees and road hazard insurance policies) will receive a free Magellan Roadmate 1200 GPS system.

Consumers also can enter to win the "Grand Prize," a Range Rover Sport customized by West Coast Customs. First prize is a TREK mountain bike; second prize is a Canon 40D camera.

Participants can enter in-store or online at No purchase is necessary to enter the sweepstakes. also offers an incentive for participants to upload their own personal adventure stories and pictures to be entered into a drawing for a set of tires.

According to Travis Roffler, Continental's director of marketing, the sweepstakes will be supported with the following:

* point-of-sale displays at Continental tire dealerships nationwide;

* a Web banner ad campaign; and

* ads in Primedia publications, and HFM and DUB magazines.

The promotion is a great way to build Continental's brand image among consumers, he says. "The entire sweepstakes package is intended to take consumers on the "Ultimate Adventure," and the Magellan GPS unit will help keep them from getting lost to boot!"

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