American Tire Distributors Inc. is continuing to assess future sourcing options for its Winston brand.
Winston is one of 10 private brands affected by Goodyear Tire & Rubber Co.'s decision to withdraw from certain segments of the private brand business. Goodyear made the announcement in late June.
"The sales performance on the Goodyear-build Winston brand remains very strong in the marketplace," says ATD Vice President of Marketing Ron Sinclair.
In a statement issued after Goodyear's private brand announcement was made, ATD officials said that the Akron, Ohio-based tiremaker will help transition ATD and its' dealers "to alternative products and sources of supply" over the next 12 months.
