New ATD site lets consumers 'envision' custom wheels

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American Tire Distributors Inc.'s (ATD) new Web site "digitally installs" custom wheels on consumers' vehicles.

The site allwos users to rotate the vehicle 360 degrees, select a paint color (OE and custom color choices), save a photo in the user’s on-line "garage," and send an e-mail of the image to a friend, according to ATD officials.

The site also contains a dealer locator.

"Selecting a new set of custom wheels is a highly-involved process for a consumer,” says Ron Sinclair, ATD’s vice president of marketing.

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