American Tire Distributors Inc.'s (ATD) new www.wheelenvizio.com Web site "digitally installs" custom wheels on consumers' vehicles.
The site allwos users to rotate the vehicle 360 degrees, select a paint color (OE and custom color choices), save a photo in the user’s on-line "garage," and send an e-mail of the image to a friend, according to ATD officials.
The site also contains a dealer locator.
"Selecting a new set of custom wheels is a highly-involved process for a consumer,” says Ron Sinclair, ATD’s vice president of marketing.
