Retail

FordDirect selects NitroFill for more than 4,500 dealerships

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Kreska Technologies Inc., the worldwide distributor of NitroFill nitrogen inflation equipment, has signed an agreement to supply FordDirect with nitrogen generation equipment and inflation products. FordDirect is a joint venture between Ford Motor Co. and its Ford franchised dealers.

The agreement enables more than 4,500 Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers in the United States to access pricing and billing options available only to those affiliated with the Ford brand.

"With the significant increases in the price of gasoline and the fear of accidents due to under inflated and worn out tires, consumers are demanding solutions," says Leo Hillock, FordDirect's executive vice president for dealer relations and development. "We were impressed with NitroFill's comprehensive approach and expect nitrogen tire inflation to be embraced by our dealers and customers at service facilities."

According to Jay Lighter, president of Kreska Technologies, NASCAR teams have inflated their tires with nitrogen instead of air for years. NitroFill is used by the United States Air Force in every tire of the nation's fleet of B-2 bombers, he adds.

For more information on NitroFill and the benefits of nitrogen-inflated tires, visit www.whynitrofill.com.

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