POS kits available in time for Fall Car Care Month

Aug. 25, 2006

Now available from the Car Care Council are newly updated "Be Car Care Aware" point-of-sale kits, which include a copy of the new Car Care Guide and a pack of 25 vehicle inspection forms.

Released in time for Fall Car Care Month in October, the kits can be ordered at www.carcare.org. They contain Fall Car Care Month materials as well as "Be Car Care Aware" signage, consumer education materials and the industry’s comprehensive Service Interval Schedule.

The schedule helps consumers track regular vehicle servicing by taking the guesswork out of what vehicle systems need to be routinely inspected and when service or repair should be performed.

"The Car Care Council frequently modifies the starter kit in response to requests from aftermarket businesses," says Rich White, executive director. "We also try to turn around orders the next day, especially with Fall Car Care Month fast approaching."

As a bonus, repair shops and parts stores that purchase the kits will be included in the Find-A-Shop and Find-A-Store locators on the www.carcare.org Web site, which receives more than 150,000 hits per month, reports the council.

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign on behalf of the automotive aftermarket industry. The purpose of the campaign is to provide timely and accurate information about the benefits of regular vehicle care, maintenance and repair to consumers.