Retail

Cooper unveils updated Mickey Thompson Web site

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The Web site for Cooper Tire & Rubber Co.'s Mickey Thompson Performance Tires & Wheels division, www.mickeythompsontires.com, has been refurbished.

"The site features a variety of information on all Mickey Thompson tires and wheels, in addition to the latest race news, tech tips, motorsports links, event calendars, application guides, an on-line store and more," say Cooper officials.

"The Web is a key part of Mickey Thompson's marketing strategy and we intend to leverage the power of the Internet to promote our products and motorsport activities," explains Ken Warner, vice president of sales and marketing for Mickey Thompson.

"In today's age of Internet information, we are using this opportunity to take our Web presence to the next level, and our redesigned site will make clear that we're serious about our products."

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