Winter tire manufacturers, marketers ramp up selection

Order Reprints

Tire dealers thinking about ordering winter tires for the 2008/2009 season have more choices than ever as several tire manufacturers and marketers have added new products to their winter tire line-ups.

The following companies, among others, have rolled out new winter tires and sizes within the last 12 months:

* Hankook Tire America Corp., which added six sizes to its Ice Bear W300 line.

* Hercules Tire & Rubber Co., which added size 225/60R18 to its Avalanche X-Treme passenger tire line.

* Nokian Tyres plc, which rolled out its Hakkapeliitta 5 and Hakkapeliitta 5 SUV winter tires.

* Michelin North America Inc., which introduced its Michelin X-Ice Xi2.

* Toyo Tire U.S.A. Corp., which added three sizes (255/60R17, 275/55R19 and 265/50R19) to its Open Country G02 Plus light truck tire line, plus new sizes for other lines.

* Yokohama Tire Corp., which unveiled three new winter tires: the iceGUARD IG20, the Geolandar i/T G072 and the

Looking ahead, a number of tire manufacturers and marketers -- including Bridgestone Firestone North American Tire LLC, Treadways Corp., and Sentaida International/ZT Wholesale -- will add new winter tires and sizes as 2008 unfolds.

For a complete look at the North American winter tire market, including what defines a real winter tire (as opposed to a snow tire), see the March 2008 issue of Modern Tire Dealer magazine, available now.

Related Articles

Truck tire market remains sluggish, but... Manufacturers, marketers see light at the end of the tunnel

Tire manufacturers and marketers in 2001-2002: a financial overview

Quebec AAA promotes winter tire selection

You must login or register in order to post a comment.