Wil Esh has joined Big O Tires Inc. as the regional business manager for the Colorado region. Esh joins Big O with 17 years of retail ownership and franchising experience in the automotive aftermarket.
"Most of Wil's franchise experience was focused on bringing profitable, productive change to independently owned automotive maintenance centers," says Pete Koury, divisional vice president for the East Division.
Esh will be based out of the corporate office in Centennial, Colo.
Big O Tires Inc., a subsidiary of TBC Corp., serves more than 540 franchised stores, primarily in the western and midwestern states. It also distributes tires and other automotive service products to associated dealers in western Canada.
