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Treadways will provide TireWare software to customers

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Treadways Corp. has chosen TireWare Inc. to provide point-of-sale and other software via Treadways' revamped Treadmasters marketing program.

The newly updated Treadmasters program is scheduled to roll out in July.

"TireWare will provide its comprehensive point-of-sale, wholesale, and commercial suite of solutions to Treadways’ wholesale tire dealers and associated retail dealers," say TireWare officials.

"Treadmasters is designed to increase the sales and profitability of the program’s independent tire dealers. Specific plans for marketing and prioritization are under way.

"Treadways’ dealers need out-of-the-box capabilities along with flexibility to meet specific needs and requirements for each dealer’s growth aspirations."

Ed Nini, marketing development manager of private brands sales for Treadways, says, “In today’s tire market, we recognize our dealers require technology to do more than simply automate business as usual.

“Our wholesale dealers and their retail dealers are looking for a solution that will move their businesses to the next level of improved operating efficiencies, supply chain optimization, and end customer connectivity. By teaming with TireWare, Treadways is able to offer a valuable benefit to its network of dealers who are looking for a next generation business management solution that will lower costs while sharpening their competitive advantage.”

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