Goodyear private label drop won't impact Vogue
Vogue Tyre & Rubber Co. will be unaffected by Goodyear Tire & Rubber Co.'s decision to drop some of its private brands, says Vogue Tyre President Greg Hathcock.
"Our products will continue to be designed, built and warrantied by Goodyear, just as they always have."
Last week, Goodyear officials announced that the company will discontinue 10 unidentified private brands.
The decision "is part of our continuing strategy to focus selectively on the more profitable segments of the business," said Jon Rich, president of Goodyear's North American Tire business.
"Our intention is to build upon the market strength we have established in our branded and retailer-specific product lines."