TBC Corp.-owned National Tire & Battery (NTB) is rolling out its NTB Rapid Lube format at three locations in the Atlanta, Ga., area. The new stores will feature NTB's "24 Guaranteed" program, which promises the execution of 24 automotive services within 24 minutes for $24.
"The new service was born out of the understanding that automobile owners want and need comprehensive maintenance services made more convenient and more affordable," says NTB Vice President of Marketing Bob Crostarosa.
"This new concept allows us to expand our offerings to include additional maintenance services."
The three new NTB Rapid Lubes are located in the suburban Atlanta communities of Roswell, Alpharetta and Cumming. All of them are former Great American Tire Co. stores.
"These facilities were modified and designed specifically for the NTB Rapid Lube concept. In addition to our traditional auto service centers, we have four bays dedicated to" the 24 Guaranteed program.
The locations will be open seven days a week, with hours of 7 a.m. to as late as 8 p.m.
