International Marketing Inc. (IMI) won top honors in the “Technology and Products” category for its XACTBalance product line at last week’s Reifen 2006 international tire fair in Essen, Germany.
IMI won the award over 25 other products that were submitted. The independent jury based its decision on the basis of innovative content, benefit to the user, economic efficiency, safety, sustainability, environmental performance, potential for winning and retaining customers and optimization potention.
Earlier this year, IMI was granted a patent for XACTBalance, its lead-free, active wheel weight that adapts to changing tire and driving conditions.
The company says the heart of XACTBalance lies in the dynamic media housed within its flexible thermoplastic cartridge. This media moves and adjusts to changing conditions as the tire rotates, targeting the exact location of the imbalance and correcting it. The result is a precise and long-lasting balance.
The product also was recognized at the 2005 Specialty Equipment Market Association (SEMA) Show last November in the show’s first-ever International New Product Awards.
