Bridgestone Firestone North American Tire LLC (BFNT) is rolling out its CornerStone point of sale system to its Affiliated Dealers.
The new system went "live" this week at two dealerships in Texas.
BFS Retail & Commercial Operations, LLC, a sister company of BFNT, has been using the program for six years at more than 2,200 company-owned stores.
"The integrated software package allows dealers to effectively manage inventories, create easy-to-follow work orders for automotive repairs and print an organized and customer friendly invoice, while storing customer history," say BFNT officials.
"In addition, the new system has a database marketing element that will allow dealers to remind their customers when it is time for regularly scheduled visits, as well as provide specific coupon offers."
