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Toyo is official tire of upcoming drift movie

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Toyo Tires has signed to be the official tire of “The Fast and the Furious: Tokyo Drift” movie from Universal Pictures due in theaters on June 16.

Set in the underground world of Japanese drift racing, this is the third installment of the customized car racing series, following "The Fast and the Furious" and its sequel, "2 Fast 2 Furious."

Many of the movies’ sport compact tuner cars are equipped with Toyo’s Proxes ultra-high performance tires. As the official tire, Toyo Tires partners with Universal Pictures in promotional activities centering on both the movie and the following DVD.

According to Dana Zamalloa, senior marketing communications manager, Toyo Tire (U.S.A.) Corp., “Toyo Tires is proud to be associated with trilogy of "The Fast and the Furious" movies. Our company strongly supports the car culture, and this new movie promises to be very exciting with the inclusion of the popular sport of drifting.”

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