Scottsdale, Ariz.-based Discount Tire Co. Inc. and the Rubber Manufacturers Association (RMA) have partnered in a nationwide effort to educate consumers about tire safety maintenance practices during National Tire Safety Week, which runs April 23-30.
Discount Tire will provide free tire safety kits at more than 600 retail store outlets throughout the U.S. as part of the RMA's "Be Tire Smart -- Play Your PART" consumer education campaign. The campaign highlights Pressure, Alignment, Rotation and Tread (PART) as the four essential areas of tire maintenance.
The tire safety kits include an air pressure gauge, tread depth gauge and a RMA "Be Tire Smart -- Play Your PART" brochure with easy-to-follow tire maintenance tips and a safety checklist for motorist to keep in their vehicles and use each month during their routine tire inspections.
Discount Tire also is lending the support of NASCAR driver Reed Sorenson to the RMA for a nationwide radio public service announcement regarding the importance of maintaining proper vehicle tire inflation pressure. Discount Tire is the primary sponsor of the No. 41 Discount Tire Dodge and Busch Series driver Reed Sorenson of the Chip Ganassi Racing with Felix Sabates Team.
