Toyo hires marketing guru Hutchinson
Steve Hutchinson has joined Toyo Tire (U.S.A.) Corp. as executive director of marketing.
He replaces Travis Roffler, who left the company last month to join Continental Tire North America Inc. as marketing director.
Most recently, Hutchinson worked for the Castrol USA division of BP Lubricants USA Inc. as vice president of sales and marketing. He joined Castrol after leaving the former Bridgestone/Firestone Inc. as marketing manager in 1994.
In his 10 years at Bridgestone/Firestone, he helped launch Bridgestone's popular Dueler light truck tire line.