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Early-bird pricing is about to expire for the third annual Intelligent Tire Technology Conference, to be held April 28-30 at the Marriott Dearborn Inn Hotel in Dearborn, Mich.

The conference, which focuses on tire pressure monitoring system (TPMS) implementation and technology, begins at 8 a.m. on Monday, April 28, with a series of pre-conference workshops. They will last until 9 p.m. Breakfast, lunch and dinner will be served.

Day one of the main conference will start at 8:30 a.m. on Tuesday, April 29. Kevin Rohlwing, senior vice president of training for the Tire Industry Association, will open the main conference with a presentation on "Understanding Commonality Platform Protocols." The seven-presentation lineup will end at 4:30 p.m. Breakfast and lunch will be served on day one and day two.

Day two of the main conference will start at 8:30 a.m. on Wednesday, April 30. John Maxgay, lead TPMS engineer for General Motors Corp., will start the final day off with the first of six presentations. Maxgay will discuss "Using Consumer Perceptions to Improve TPMS Design." The conference will conclude at 4 p.m.

Register by Friday, March 28, for $200 off your registration. To register, call (800) 882-8684. For more information, visit

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