BFG will explore "Outstanding Trails"
Michelin North America Inc., through its BFGoodrich brand, is co-sponsoring a program that will highlight some of the best off-road trails in the country.
Dubbed "Outstanding Trails," the program also is sponsored by Tread Lightly and the United Four Wheel Drive Association, both non-profit organizations. It's dedicated to the responsible use and preservation of said off-road trails.
"Last year, more than 50 million people sought adventure through recreational off-road driving," says Kaz Holley, brand director for BFGoodrich. "The sport is exploding in popularity."
The BFGoodrich brand will host several trail events starting next month and ending in May.