Retail

BFG will explore "Outstanding Trails"

Order Reprints

Michelin North America Inc., through its BFGoodrich brand, is co-sponsoring a program that will highlight some of the best off-road trails in the country.

Dubbed "Outstanding Trails," the program also is sponsored by Tread Lightly and the United Four Wheel Drive Association, both non-profit organizations. It's dedicated to the responsible use and preservation of said off-road trails.

"Last year, more than 50 million people sought adventure through recreational off-road driving," says Kaz Holley, brand director for BFGoodrich. "The sport is exploding in popularity."

The BFGoodrich brand will host several trail events starting next month and ending in May.

You must login or register in order to post a comment.