Hankook Tire America Corp. has appointed Jeff Koehler to motorsports marketing manager.
Koehler brings experience both managing and competing in racing events with him to Hankook. He is a founding member of the National Auto Sport Association's Northeast Region, and has served as both assistant director and marketing manager.
He has more than 10 years of advertising and marketing experience; many of his clients were involved in the automotive industry. In his free time, Koehler races competitively with NASA's Northeast, Mid-Atlantic and Ohio/Indiana regions. He has a bachelor's degree in advertising from Southern Methodist University.
