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Roffler leaves Toyo, joins CTNA

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Travis Roffler has joined Continental Tire North America Inc. as its new marketing director.

Roffler, most recently Toyo Tire (U.S.A.) Corp.'s senior director of marketing, "will take responsibility for the full range of (passenger and light truck) replacement marketing activities including product planning and brand management, pricing, promotion, divisional public relations and advertising," say CTNA officials.

He will report directly to Andreas Gerstenberger, CTNA’s vice president of sales and marketing for the company's Passenger & Light Truck Business Unit.

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