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Tirecraft enters Quebec with Bouthillier

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Tirecraft Auto Centers Ltd. has appointed Daniel Bouthillier business development manager for Quebec and Atlantic Canada.

A 20-year tire industry veteran, Bouthillier has worked extensively with manufacturers and wholesale distributors in the Quebec market. His initial step will be to lead Tirecraft's entry into the Quebec market through the promotion of the Tirecraft Associate Store banner program.

Tirecraft has more than 160 associate store locations across Canada.

"Our program is unique and will provide the independent tire dealer in Quebec with a competitive alternative," says Darrell Sept, director of marketing. "Daniel brings a wealth of knowledge to the position and the company. His reputation and profile in the industry make him an ideal candidate to lead our Quebec expansion."

In addition to Quebec, Bouthillier will have responsibilities in Atlantic Canada, where Tirecraft has existing locations and is looking to further its representation.

Tirecraft, based in Sherwood Park, Alberta, has more than 200

company-owned locations across Canada.

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