Hankook Tire America Corp.'s sales in the United States during 2005 exceeded the $500 million mark, Hankook Tire America President J.W. Choi announced at the company's annual dealer meeting this past weekend in Jamaica.
"In 2005, our company achieved the best sales record in our history in the U.S. market," said Choi.
Globally, Hankook achieved more than $2.5 billion in sales last year.
"Our goal is to become one of the top five tire manufacturers in the world."
During the meeting, Hankook Marketing Director Bill Bainbridge listed the company's marketing goals for 2006:
* "continue to position Hankook as a technology-focused and market-driven company."
* "strengthen our dealer base and increase (our) number of points-of-sale."
* "increase brand awareness, brand preference and brand loyalty."
* "expand our efforts in building brand equity in local markets."
"We have to be even more focused on when, where and how we communicate with customers and motivate them to choose Hankook," said Bainbridge.
"We don't have the spending resources of some of our competitors, so we have to be both creative and intuitive. We also have to work more closely with our dealers to ensure we have a higher profile in local markets."
