Retail

CTNA gives away Charger as part of sweepstakes

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A woman from Altamonte Springs, Fla., won a 2007 Dodge Charger as part of Continental Tire North America Inc.'s (CTNA) "Continental Tire Power of Four" sweepstakes, which ran through Jan. 17.

The sweepstakes was supported with point-of-sale displays at Continental tire dealerships throughout the country, in addition to other methods.

"The idea behind the promotion was to raise the Continental brand's profile (among) millions of consumers, while also providing a unique way to sell tires," says Travis Roffler, CTNA’s director of marketing.

"We were extremely happy with the resulting record number of entries we received."

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