Retail

Goodyear enters 'phase two' of comeback

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During the first phase of its turnaround plan, Goodyear Tire & Rubber Co. "made significant progress in our market performance and financial performance," Goodyear Chairman and CEO Bob Keegan told dealers this past weekend in Nashville, Tenn.

Phase two of Goodyear's turnaround plan has begun, says Keegan, "and we have one strategic goal: to grow your business profitably."

He told dealers to expect "significant improvement in our marketing programs that will help you build your top line and your bottom line.

"We're going to drive our cost structure down to very competitive levels. We also will improve our balance sheet and our capital structure."

Some 2,000 tire dealers attended Goodyear's annual dealer meeting in Nashville. It ended Saturday evening.

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