Retail

BFNT invites customers to 'Buy & Try'

Order Reprints

Bridgestone Firestone North American Tire LLC (BFNT), through its new "Buy & Try 30-Day Guarantee," is offering to refund consumers' money if they are not satisfied with their tires' performance.

The offer -- which begins tomorrow -- "puts consumers in the driver’s seat," says Phil Pacsi, executive director, consumer tire brand marketing, BFNT.

It does not apply to tires supplied as original equipment on new vehicles or a select number of performance or run-flat specialty tires, BFNT officials note.

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