Retail

Goodyear names new ad agency

Order Reprints

Goodyear Tire & Rubber Co. has selected McCann Erickson to be its United States advertising agency.

McCann Erickson "showed a willingness to push us creatively, while still embracing Goodyear's brand personality," says Joey Viselli, director of marketing services for Goodyear's North American Tire business.

You must login or register in order to post a comment.