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Dinan picks Yokohama Advan Neova

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High-end tuner Dinan has selected the Yokohama Advan Neova ultra-high performance tire as the exclusive fitment for its modified BMWs and Minis.

"Dinan is highly respected among BMW enthusiasts, offering the performance and quality BMW drivers demand," says Jim MacMaster, Yokohama executive vice president, Business Division.

Dinan will distribute Advan tires via its more than 130 performance centers.

Dinan and Yokohama plan to work together on a number of upcoming enthusiast events, ride-and-drive programs, and advertising campaigns.

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