Toyo sponsors Ultimate Fighting Championship
Toyo has been named the official tire of the Ultimate Fighting Championship (UFC).
"The 'Toyo Tires' name is associated with popular action sports, and their products complement the lifestyles of our fans," says Michael Sakin, UFC vice president of sales and sponsorship.
Toyo's "no compromise approach" to the quality of its products is a perfect fit for a sport where "timidity" is officially banned (UFC rule #29), he adds.
UFC is labeled a "combat sport" in which international participants with martial arts, kickboxing and wrestling backgrounds compete in fast-paced and sometimes brutal bouts.
In the United States, fights are officially sanctioned in Nevada, Florida, Massachusetts and New Jersey.
For more information on the UFC, visit www.ufc.tv or the Toyo Tire (U.S.A.) Corp. Web site at www.toyo.com.