Continental wants teen drivers to be ‘Alive at 25’
For the third straight year, Continental Tire the Americas LLC has joined forces with the South Carolina National Safety Council (SCNSC) to sponsor the “Alive at 25” safe driving course.
The 2012 event was hosted by Clover High School, part of the York County School District, on Dec. 1. To date, with Continental’s help, “Alive at 25” has accommodated 63,000 students throughout South Carolina.
“We’re proud to continue our support of the ‘Alive at 25’ program,” says Bill Caldwell, vice president marketing and sales, Continental Tire. “Supporting ‘Alive at 25’ is a great way for Continental Tire to give back to our local community.
“It’s gratifying to know that we’re doing our part to help educate local youth about the responsibility of safe driving and in turn, helping to decrease the senseless deaths that happen on our highways.”
“Alive at 25” is a young driver intervention program that zeroes in on drivers between the ages of 15 and 24 - the group most likely to be involved in fatal collisions. “Alive at 25” is a survival course developed by the National Safety Council and is designed to prevent the number-one killer of teens, automobile crashes.
The course is taught by off-duty deputy sheriffs and municipal police officers, and is delivered in one four and one-half hour program which focuses on the behaviors and decision-making paradigms that young drivers and passengers display behind the wheel.
“Due to the statewide push for the expansion of partnerships and education, fatalities among young drivers have continued to decrease through South Carolina,” says Brooke Russell, executive director and COO of the SCNSC. “Since the program’s inception, 63,266 15-24 year olds have completed the program and we have seen a 38% reduction in fatalities over the past four years.