Retail

NTB promotes its out-the-door $39.99 tire

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Some 15 years ago, there were P155/80R13's in Florida selling for $5.95 a tire! Those days are gone. Or are they?

On its latest television commercial, NTB is offering a tire for $39.99. That is the all-inclusive price, with "no extra charge."

Given the price of the ad-ons, is $39.99 comparative to the $5.95 tire?

To read more about the nationwide NTB ad campaign by TBC Corp., check out  Modern Tire Dealer Editor Bob Ulrich's latest blog, "NTB goes all in on all-inclusive pricing."

Are you selling a tire for less money than NTB? What do you think of the ad? Let us know by leaving a comment!

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