For the seventh straight year, Yokohama Tire Corp. has signed on as a major sponsor of the Los Angeles Auto Show, Nov. 30-Dec. 9 at the LA Convention Center.
“Yokohama is the ‘Official Tire of the LA Auto Show’ and will have branding visibility during the two-week show, which draws about one million consumers,” says Alan Holtschneider, Yokohama manager, advertising, promotions and events.
“There will be major Yokohama signage and ‘stairgraphics’ throughout the convention center. Plus, we are the title sponsor of the Yokohama Media Center.”
Holtschneider says the L.A. Auto Show is a great place for to promote Yokohama’s tires, especially the orange oil-infused AVID Ascend.
Last year Yokohama debuted an interactive experience at the show (see Get interactive with Yokohama at the LA Auto Show).
