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SEMA Show, Day Four: Kenda goes green

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SEMA Show, Day Four: Kenda goes green

Kenda USA introduced a low rolling resistance tire at the 2012 Global Tire Expo in Las Vegas, Nev.

The Kenda Vezda Eco features “advanced compound technology (that) improves rolling resistance and reduces CO2 emissions,” according to the company.

“Rolling resistance is the new trend,” says Eric Yang, sales and marketing manager . “We want to do our part, not only by coming out with innovative products, but also to help the world reduce carbon emissions.”

The tire has 32% less rolling resistance than the Kenda Kenetica, the company’s broad-line tire. Yang says the Vezda Eco is comparatively “a step up,” with more current sizes -- including larger sizes.

“The right size is a marketing tool in itself. If we can be the first to market in our tier against our competitors in the right size, it gives us an advantage.”

The Vezda Eco initially will be introduced in 27 sizes in the first quarter of 2013. “We made a conscientious effort to cater to hybrids,” adds Yang.

15-inch (five): from 195/65R15 91V to 195/50R15 82H.  

16-inch (seven): from 205/65R16 95H to 225/50R16 92V.

17-inch (11): from 225/65R17 102V to 2245/45R17 95V.

18-inch (two): 275/65R18 116 H and 245/40R18 97 V.

19-inch (one): 255/45R19 100 V.

20-inch (one): 275/55R20 117 V.

By the 2013 Global Tire Expo, Kenda hopes to have another 10 sizes available in the eco-friendly line, with an ultimate goal of 40.

Other features include the following:

* an optimized design, courtesy of pattern pitch arrangement harmonic analysis. The result is reduced road noise.

* a silica-infused compound that increases performance in wet conditions.

* shoulder siping and circumferential grooves that help displace water for enhanced hydroplaning protection.

American Kenda Rubber Industrial Co. does business as Kenda USA. For more information about Kenda tires, visit

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