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SEMA Show, Day Three: ASA powers-up software

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ASA Automotive Systems President Ken Halle and Vice President of Sales Dave Vogel spoke at a press conference in the company’s booth (#40003) at the Global Tire Expo section of the Specialty Equipment Market Association (SEMA) Show going on now in Las Vegas.  

Halle reported on ASA’s new direction of software development with significant R&D investment in  JAVA-based technologies, and the company’s plans to move forward with a complete rewrite of the TireMaster family of products to Web-based applications running in the cloud for all mobile devices, including tablets, PCs, laptops, and smartphones.

"No other software provider will have a POS solution as powerful as ASA that’s Web-based, has a tire-specific integrated accounting system, and is scalable to any size operation,”  said Halle. “ASA is investing in the newest technology to drive applications that improve profitability for the dealers, and with our next generation of innovation ASA will help dealers revolutionize the way they use the Web and mobile devices.” 

Halle debuted three modules, a new scheduler, a mobile warehouse quick order entry system, and general ledger, which have already been completed as part of this new technology rewrite.

With the look and feel of an Outlook-type calendar, including color coding and drag-and-drop capabilities, ASA’s new Scheduler allows dealers to book appointments from a work order or the calendar, view appointments by date, location, bay, technician and other user defined resources, as well as email service reminders. 

Phase 2 of the Scheduler will allow customers to book appointments directly online.  The Mobile Warehouse Order Entry module is made for speed.  It empowers remote salespeople with the ability to quickly and easily view/find inventory and order tires online, and capture signatures electronically.  The General Ledger is the first accounting module that’s been rewritten with full integration to TireMaster family of products.  It’s Web-based and incorporates new functionality with enhanced drill down and reporting capabilities.

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