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New Hankook tire is... shhuussh, it's a secret

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Hankook Tire America Corp. is speeding into the 2012 SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nev., on new tires. But the company isn't telling you which ones.

The only way to find out is to visit the Hankook booth, No. 43061, at the Global Tire Expo powered by TIA in the Las Vegas Convention Center.

Hankook’s new ultra-high performance all-season tire will feature innovative technology that enables highly efficient wet braking, maximum grip in all driving conditions, lower rolling resistance, improved durability and greater stability and handling performance. It will be unveiled at a press conference at Hankook’s booth on Tuesday, Oct. 30, at 3:30 p.m.

From Oct. 30 through Nov. 2, Hankook will showcase not only its latest tire, but also innovative technology. In addition, Hankook executives will celebrate the achievements of future designers.

“Hankook Tire is dedicated to being a leader in advanced technology, innovation, R&D and education, and we are excited to have all of these elements on display at SEMA 2012,” says Soo Il Lee, president of Hankook Tire America.

“In the past year, we have continued to gain significant market traction in North America as evidenced by multiple new OE agreements with major manufacturers and increased sales growth. We will continue to innovate and focus on providing consumers with the highest quality tires for peak performance, efficiency and safety, and our upcoming ultra-high performance all-season tire is indicative of these efforts.”

According to Hankook, the company's UHP tires recorded "a robust 22.2% year on year increase in global sales in the second quarter," with North American and overseas original equipment sales seeing the largest growth. 

The top two finishers in Hankook’s “Tire Design for the Future Environment” competition, held in conjunction with the University of Cincinnati’s College of Design, Architecture, Art and Planning (DAAP), along with their designs, also will be at the booth.

The competition included third-year industrial design students from the University of Cincinnati and was conducted over a three-month period from January through March 2012. Students were asked to create new tire designs based on their own visions of future cars, sustainability needs such as reducing and reusing raw materials used in tire production, and  the importance of increasing tire efficiency and meeting specific tire performance targets.

Hankook also will be wrapping up its recently completed "Hankook Heroes" Facebook campaign by holding the first "Hankook Heroes Award Ceremony" at the show. Hankook Heroes honors individuals in the community for the work they do using their cars and tires.

Finally, Hankook Tire will launch its "Models vs. Drivers" Facebook campaign at the SEMA Show. For more information, visit the Hankook USA Facebook page at

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