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Terry’s Tire Town launches new website

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Terry's Tire Town has launched a new website, www.tireteam.com, that allows consumers across the Midwest and Eastern United States to enjoy the benefits of online shopping and the customer service of trusted local tire dealers.

The site draws on advanced technology to allow consumers to price multiple brands online while placing an order for next-day installation at a participating local dealer.

Terry’s says the website responds to trends showing that tire shoppers rely on the Internet to decide what to buy, while still making purchases in brick-and-mortar stores. The advantage of the tireteam.com website is that it directs consumers to trusted dealers once they have made informed decisions online.

"In addition to convenience and an ability to shop features and prices online, customers tap into a network of independent tire dealers who are trained, certified and recognized by the manufacturers," said Terry's Tire Town CEO Will Tolerton.

"Our network of independent tire dealers is the real strength behind the program."

More than 300 dealers are already participating in the tireteam.com network, and Terry’s expects that number to grow rapidly.

The tireteam.com website offers tires in all major brands, including Michelin, Bridgestone, Goodyear, Continental, Yokohama, Mastercraft, and Kumho. More importantly, tireteam.com features the authorized dealers associated with these brands.

Terry's Tire Town developed the tireteam.com website in partnership with Cookeville, Tenn.-based Tire Company Solutions (TCS). Specializing in software applications, TCS also supplies Terry's Tire Town with web-based point-of-sales tracking systems, inventory control and other business services.

TCS recently announced that its dealer websites have been achieving rapid growth.

Terry's Tire Town, based in Alliance, Ohio, stocks more than 1 million tires on an average day in all sizes and brands in 11 state-of-the-art warehouses across the Eastern and Midwestern United States. The company also administers American Car Care Centers (ACCC) and Eco Express programs in 12 states.

Earlier this year, the company opened a new distribution center.

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