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Rohlwing named ‘Best Speaker’ at ITT Conference

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The Tire Industry Association (TIA) announced that Senior Vice President of Training Kevin Rohlwing was named “Best Speaker of the Conference” by attendees at the Intelligent Tire Technology (ITT) Conference in Darmstadt, Germany Sept. 24-26, 2012.

The 8th annual ITT Conference featured a series of seminars on different topics related to technology of the tire industry, including tire pressure monitoring systems (TPMS). Attendees range from European OE vehicle and tire companies to other overseas manufacturers and suppliers.

Rohlwing’s presentation focused on the last decade of TPMS in the automotive aftermarket in the U.S. and also outlined future issues related to this technology. As the European Union (EU) starts phasing in TPMS over the next few years, the goal was to help attendees learn from the history of the technology in North America.

“It was a history of TPMS implementation in the U.S. from the regulatory, original equipment, aftermarket and consumer perspectives,” says Rohlwing. “Every country in the EU is about to go through tremendous change in the automotive aftermarket, so I just did my best to help them prepare.”

“We anticipate the need for tire technician training in the EU to increase with the introduction of TPMS, so the ITT Conference and this award are a good start towards exploring how TIA’s award-winning educational programs can be expanded outside of our traditional markets,” says TIA President said Larry Brandt.

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