Signage of the times: Belle Tire

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Belle Tire Distributors has been a successful tire dealership since 1922. Sports marketing is one of the reasons.

When the Detroit Red Wings, Pistons, Tigers and Lions are doing well, the company benefits, thanks to its partnerships with those teams. And right now, baseball is the "in" sport.

The Tigers are in the playoffs. They played their first two games at home -- and won both games in a stadium filled with a raucous crowd and Belle Tire signage.

To find out more about Belle Tire and its affiliation with the Detroit Tigers, check out the latest blog from Modern Tire Dealer Editor Bob Ulrich: "With a little luck, Belle Tire stretches its ad dollars."

Do you support your local sports teams? Let us know how you benefit from that by leaving a comment!

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