Nitto Tire U.S.A. Inc. has received five awards in the 2012 Impact Awards, claiming the most nods than any other organization in the entire award program.
Developed by its digital Agency of Record, Cie Studios, Nitto's creative internet marketing programs – including digital strategy, website design and Facebook campaigns – received best-in-class in the following categories:
- App Development Business to Consumer
- Facebook Customization Features
- Microsite Most Effective Use
- Mobile Website
- Social Media Campaign Promotional Strategy
The Nitto mobile website showcases a sleek UI and design catered to a mobile audience. Nitto's DJ Steve Aoki Facebook promotion tab also highlights the company's effective use of the social media platform. (See Listen to Nitto's electronic dance soundtrack.)
Nitto was also recognized for its Race Results App (iOS) – an app for motorsports fans that delivers the most up-to-date results and standings in such racing series as NASCAR, Formula One, NHRA and Formula Drift – demonstrates a simple, but effective design with intuitive features.
"Nitto's philosophy is based on passion and innovation, and we strive to achieve these principles in areas beyond our award-winning tires," says Tomo Mizutani president of Nitto Tire U.S.A.
"Winning not one, but five Impact Awards is a monumental accomplishment for Nitto as it shows that our digital marketing programs resonate with our peers and communities. We are honored to be recognized by the IMA as an innovator in the space."
For more information about the 2012 Impact Awards, or to view a full list of winners, visit: www.imanetwork.org.
For more on Nitto’s marketing initiatives, see:
Nitto Web site wins Internet marketing award
