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Bosch wants brake techs to feel it in the gut

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Bosch wants brake techs to feel it in the gut

Robert Bosch LLC has launched a new brake parts advertising campaign aimed at technicians.

The campaign stresses focusing on “the gut” – an individual’s judgment or assessment based on instinct, experience and technical know-how

“The gut knows serious brake pads and rotors when it sees them,” says the company.

Print ads will highlight the fact that Bosch QuietCast is an ultra-quiet braking system, combining pads fitted with rubber-core shims and rotors that utilize corrosion-resistant coating for long-lasting, quiet performance.

Speaking directly to professionals who will specify and install them, the ads are intended to raise awareness about the many benefits, to both the installer and the motorist, from installing Bosch QuietCast brake pads and rotors.

Two brake ads, which kicked off in July 2012 and will run through early 2013, will stress that QuietCast brake pads are designed with advanced platform-specific friction formulations that provide excellent stopping distance for all types of domestic, Asian and European vehicles, and are rigorously tested, notes Bosch.

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