Retail

NJA Brake Products names new vice president

Order Reprints

NJA Brake Products has named Louis A. Fresta III vice president and general manager.

Fresta, a 14-year veteran of the company, previously served as director of sales and marketing.

In his new role he will manage all of the daily operations for NJA, develop and implement strategic marketing plans for achieving the company's short-term and long-term sales objectives, and direct the implementation of an ambitious advertising and public relations campaign intended to increase sales of the company's ProMaster line of brake pads and shoes.

NJA, based in Somerdale, N.J., manufactures brake friction material.

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