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Is Firestone more than rubber on the road?

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A new ad campaign by Bridgestone Americas Tire Operations LLC is playing up the importance of Firestone tires to the vehicles on which they are mounted.

They are so intertwined with the performance of the vehicle that Bridgestone is describing Firestone as a car company. That may not be so farfetched; after all, is a car truly a car before the rubber meets the road?

To find out more about it, check out the latest blog from Modern Tire Dealer Editor Bob Ulrich, "Is Firestone a tire or a Corvair? Maybe both."

Do you find the ad campaign creative? Odd? Interesting? Something else? Let us know what you think by leaving a comment!

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