Trelleborg tractor trek: Charity aids ag school

Sept. 4, 2012

Trelleborg Wheel Systems Americas Inc.’s parent company Trelleborg Group is again supporting "The Cape North Adventure," a charity initiative in which a Massey Ferguson tractor treks across Europe to raise funds for an agricultural school in the African country of Chad.

The Cape North Adventure was sponsored by Massey Ferguson and saw its gold MF 7624 tractor kitted out with Trelleborg’s high performance TM800 tires. Trelleborg says the tires ensured that the tractor could travel an incredible 8.000 miles through 17 European countries, in less than two months.

“We have a strong partnership with Massey Ferguson and work together on everything from product development to marketing.” says Stefano Bettinelli, Trelleborg’s OE director.

“As such, we were keen to show our support and get our tires involved with this worthwhile project which is raising funds for a fantastic cause and also promoting professional farming in emerging markets and weaker economies across Europe.”

“Throughout the tough expedition our tires demonstrated superior performance, providing excellent wear performance and fuel consumption. Furthermore, they helped to improve the safety and comfort of the tractor drivers, which was a crucial element considering the length and terrain of the journey,” concludes Bettinelli.

For more information about Massey Ferguson Cape North Adventure, visit www.capenorthadventure.com.