Falken prepares to promote Wildpeak tires
Falken Tire Corp. will begin its first national consumer mail-in rebate promotion on Oct. 1, 2012. Consumers will have the opportunity to earn a $100 rebate when purchasing a set of four Wildpeak H/T tires, and $50 when purchasing a set of four Wildpeak A/T tires.
The Falken Fall Light Truck Rebate Promotion will run from Oct. 1 through Dec. 31, 2012. It will be heavily advertised on cable television as well as several large national consumer and tire trade publications.
“We have been listening to our customers and we are excited to support them with this fourth quarter consumer promotion,” says Andrew Hoit, vice president of marketing. “This promotion will continue to increase our brand awareness and create additional consumer demand for Falken light truck products.”
Launched earlier this year, the Wildpeak H/T is offered in 15- to 17-inch sizes. It is designed with a ribbed asymmetric tread design and backed by a 60,000-mile warranty.
When it comes to the world of off-road driving, the Wildpeak A/T has built a strong reputation. The line is produced in 15- to 24-inch sizes; that includes several sizes up to 37 inches in diameter.
The Wildpeak A/T features a durable case and compound, and is backed by a 50,000-mile warranty on most sizes.
To further compliment the Fall Light Truck Rebate Promotion, Falken’s "Fanatic Associate Dealer Program" will be tripling the cash payout on all Wildpeak H/T tires for the fourth quarter. Dealers participating in the Fanatic program will earn up to $10.50 per tire depending on their qualifying level at the time of purchase.
The Fanatic Associate Dealer Program was launched on May 1 of this year.