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Tractor power: Trelleborg, Challenger team up

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Tractor power: Trelleborg, Challenger team up

Trelleborg Wheel Systems Americas Inc. has entered into a collaboration with AGCO Corp.’s Challenger Tractors brand with a new campaign, The campaign slogan is “Trelleborg and Challenger: Power Needs Power.”

“The aim of this campaign is to promote the benefits of premium product offerings for our customers” says Jeff Jankowski, country manager of Trelleborg Agricultural and Forestry Tires in North America. “We believe that only the most advanced technology can offer excellent performance and superior productivity to modern farming.”

“The message of this campaign, ‘Power needs Power,’ reflects the special attention Challenger and Trelleborg have always given towards the real needs of farming professionals,” says Andrea Masella, Marketing Manager of Trelleborg Agricultural and Forestry Tires in North America.

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