Literally on track: Michelin and racing
The relationship between racing success and tires is a symbiotic one that affects more than just results on the track.
Modern Tire Dealer's Neal Weingart recently visited the Mid-Ohio Sports Car Course in Lexington, Ohio, to talk with two American Le Mans Series (ALMS) heavyweights. In these exclusive interviews, he talked with:
* Doug Fehan, program manager for General Motors Racing, about GM's relationship with its technical partner, Michelin North America Inc.
* Silvia Mammone, Michelin and BFGoodrich motorsports marketing manager, about 1) how Michelin approaches ALMS racing and its teams, and 2) exisiting and future technical developments in the series.
To read all about it, check out these links:
"Paddock talk with Silvia Mammone" (part one).
And to read about Weingart's interview with Mammone about the marketing aspects of Michelin North America’s involvement in ALMS -- and how it affects both tire dealers and consumers -- check out the September issue of MTD.