Bandag hires new ad agency

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Bandag Inc. has awarded its advertising and marketing account to Periscope, an agency based in Minneapolis, Minn.

Periscope will supply print advertising, collateral programs, sales support materials, direct marketing, trade show communications and media planning.

Bandag's account was previously handled by CMF&Z of Cedar Rapids, Iowa.

Bandag enjoys 44% of the domestic truck tire retread market, according to Modern Tire Dealer data.

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