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Jody DeVere, CEO of, will be the keynote speaker at ASA Automotive Systems' 15th annual InfoExpo Conference in Tucson, Ariz., in September.

DeVere works with car dealerships and aftermarket retail locations to become "Certified Female Friendly," which involves learning how to create a culture and experience that attracts and retains loyal women customers.

“We are delighted that Jody has agreed to speak at this year’s InfoExpo conference and that she will share her insights on how women have opened the door to new opportunities and market share growth in the tire and auto service industry,” says Dan Halle, senior marketing manager at ASA Automotive Systems.

"ASA’s annual client conference is specifically designed to share rising trends and opportunities in the industry, and we feel that Jody has a unique experience and expertise that only she can share."

The conference is scheduled for Sept. 9-12, 2012, at the Loews, Ventana Canyon Resort and Spa in Tucson.

ASA Automotive Systems develops and builds enterprise-wide software solutions. For more information, visit

To get a feel for what past conferences were like, check out these links:

"ASA labels its annual InfoExpo a success."

"ASA declares recent InfoExpo a 'huge success.'"

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