Retail Service Suppliers

Forget 'shotgun,' Andreoli calls DriverSide

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Andreoli & Associates Inc. (A&A) has integrated its cloud-based HITSBPOS point-of-sale software with DriverSide Inc.’s Full-Service Online Garage.

DriverSide automatically builds personalized online “garages” using point-of-sale service history. Customers can access their garages, which have the look and feel of the dealer’s main website, and review both past service history and upcoming recommended maintenance.

The service also sends timely e-mail service reminders, follow-up communications, and monthly e-newsletters promoting the dealership.

“We did an email marketing campaign using DriverSide's eMatch service and customer history from our Andreoli system," says Mike Upton of Upton TirePros, a four-store tire and auto service provider in Jackson, Miss. "The results far exceeded our expectations, bringing in thousands of dollars in sales from customers we had not seen in over a year.”

“Our dealers are looking for the most cost-effective means of driving repeat business back to their shops,” says Mike Andreoli, president of A&A. “DriverSide proved its value at Upton Tire within the first month of implementation.”

The results of the Upton Tire e-mail campaign have been detailed in a DriverSide case study available online.

“Our fixed, low monthly fee allows dealers to budget and maximize their marketing dollars, reaching more clients while increasing car count and revenue," says Michael Moskowitz, executive vice president of DriverSide. "A host of services, such as 'Thank You' e-mails, further builds the dealer-client relationship and enables the consumer to provide post service feedback and positive online reviews.”

For more information on Andreoli & Associates, visit www.aasys.com.

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